Surviving Consolidation: How to Position Your Brand for Success

In a world with ever-changing ownership of distributors and retailers, your brand success depends on consideration of all options for getting your products into the hands of the consumer. What do you, as a winery, need to consider in marketing your product to distributors, retailers and consumers, and how do you reach them? This session will explore what you need to know and important factors to consider, enhanced with some stories of success.

Moderator:
Courtney Cochran, Hip Tastes Events, California

Speakers:
Hank Beal, The Nugget Market, California
Daren Cliff, Young’s Market Company, California
Jason Haas, Tablas Creek Vineyard, California
Ed LeMay, Constellation Wines US, California