Press release

American Wine Industry Gathers to Consider Emerging Issues, Trends and Discoveries Shaping the Future

SACRAMENTO, CA, January 26, 2017 – Every facet of the wine industry, from research and science to emerging trends and markets, was examined, discussed and debated at the 23rd Unified Wine & Grape Symposium (Unified), which wrapped up here today. The largest wine show of its kind in the Western Hemisphere, the Unified drew thousands of industry professionals from all over the world anxious to learn about the latest data, trends, technology, research and issues shaping their business futures.

Presented since 1995 by two nonprofit organizations, the American Society for Enology and Viticulture (ASEV) and the California Association of Winegrape Growers (CAWG), the Unified’s growing importance highlights the wine industry’s critical need for leading-edge data and information.

“From the opening address by New York Times wine critic Eric Asimov to the dozens of marketing, business, winemaking and grape growing panel discussions, the Unified delivered exceptional content to our attendees, who leave the show better prepared to make effective decisions for their businesses,” says John Aguirre, CAWG president.

Put on by the industry for the industry, the three-day-long Unified draws from the input of some of the sharpest minds in the wine business. The featured program, which included 19 presentations and panel discussions, was organized by a diverse panel of volunteers who not only crafted topic discussions but also helped recruit more than 80 experts to speak on these topics. This was all complemented by the two-day 170,000 square foot trade show that housed nearly 700 exhibitors.

“For three days, this is where the most dynamic thinking, discussions and planning take place for the American wine industry,” says ASEV Executive Director Dan Howard. “Whether it’s on the exhibit floor, in conference rooms or over a glass of wine, the Unified offers a rare opportunity for all elements of our industry to gather and share their thoughts, ideas and insights.”

While the Unified focuses primarily on American winemaking and winegrape production, over 30 countries are represented among the guests and exhibitors, underscoring the international flavor of the event. Approximately 14,000 guests attended this year’s Unified.

Jointly organized by ASEV and CAWG, the Unified represents the collective experience, knowledge and background of the entire industry. The 2018 Unified will once again be held at the Sacramento Convention Center and is slated for January 23-25.

For additional information, visit the Unified Wine & Grape Symposium’s website at www.unifiedsymposium.org.

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