General information

2016 Daily Schedule

As of January 18, 2016

Click on the links below for detailed program information. Speakers are listed in alphabetical order in the session detail.

All sessions and events will be held at the Sacramento Convention Center (SCC) and the Hyatt Regency and Sheraton Grand unless noted otherwise.

Monday, January 25, 2016
Time Event Location
1:00 pm – 5:00 pm Registration SCC – 3rd Floor
Tuesday, January 26, 2016
Time Event Location
7:30 am – 6:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
11:30 am – 1:30 pm
SOLD OUT
Keynote Speaker Luncheon
Fred T. Franzia, Bronco Wine Company, California
Separate Registration Fee Required
Sheraton – Grand Nave Ballroom
2:00 pm – 4:00 pm Chardonnay across Five Regions (includes tasting)
Joint Grapegrowing & Winemaking Breakout Session
Hyatt Regency Ballroom C
2:00 pm – 4:00 pm How to Craft and Share Your Story, Stand Out, and Measure Everything Along the Way
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom F
2:30 pm – 4:30 pm Update on Capital Markets, Values, and Investing
Business/Operations Breakout Session
Sheraton – Grand Nave Gardenia
4:30 pm – 6:30 pm Welcome Reception Sheraton – Grand Nave Ballroom
Wednesday, January 27, 2016
Time Event Location
7:30 am – 5:30 pm Registration SCC – 3rd Floor
8:00 am – 5:00 pm Press Room SCC – Room 305
8:00 am – 5:00 pm Speaker Ready Room SCC – Room 303
8:30 am – 11:00 am State of the Industry
General Session
Hyatt Regency Ballroom
9:00 am – 6:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
1:00 pm – 2:15 pm Perfecting Pink: All about Making Rosé
Winemaking Breakout Session
SCC – Room 204
1:30 pm - 3:30 pm Labor Pool – How Deep or Shallow Is It? No Diving
Joint Business & Operations and Grapegrowing Breakout Session
SCC – Room 202
1:30 pm – 3:30 pm The Power of Market Disruption: A Deep Dive into Wine Consumption Trends
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom C
2:30 pm – 3:45 pm Bottling Prep – Best Practices
Winemaking Breakout Session
SCC – Room 204
4:00 pm – 6:00 pm Regional Wine Tasting SCC – 1st, 2nd & 3rd Floors
6:15 pm – 8:00 pm Cal Poly Wine & Viticulture Department Alumni & Friends Reception Hyatt Regency
6:15 pm – 8:00 pm Fresno State Annual Alumni & Friends Reunion Hyatt Regency
6:15 pm – 8:00 pm UC Davis Viticulture & Enology Alumni, Students, Faculty and Friends Reception Hyatt Regency
Thursday, January 28, 2016
Time Event Location
8:00 am – 4:00 pm Registration SCC – 3rd Floor
8:00 am – 4:00 pm Press Room SCC – Room 305
8:00 am – 4:00 pm Speaker Ready Room SCC – Room 303
9:00 am – 4:00 pm Exhibits Open SCC – 1st, 2nd & 3rd Floors
9:00 am – 11:30 am Industry of Tomorrow
General Session
Hyatt Regency Ballroom
9:00 am – 10:30 am

Presentada en español
(Presented in Spanish)
Entre verde y sobre-maduro: Cuando cosechar? (incluye degustación)
Sesión General en español

Between Green and Overripe: When to Harvest? (includes tasting)
Spanish General Session
Hyatt Regency Ballroom F
10:45 am – Noon

Presentada en español
(Presented in Spanish)
Prácticas de Manejo del Viñedo para afrontar los futuros retos de Producción y Maduración de la Fruta
Sesión en Español de Viticultura

Vineyard Farming Practices for the Fruit Ripening Challenges of the Future
Spanish Grapegrowing Breakout Session
Hyatt Regency Ballroom D
10:45 am – Noon

Presentada en español
(Presented in Spanish)
La Complejidad del Embotellado
Sesión en Español de Enología

The Intricacies of Bottling
Spanish Winemaking Breakout Session
Hyatt Regency Ballroom E
11:30 am – 1:00 pm Hosted Buffet Luncheon SCC – 1st, 2nd & 3rd Floors
1:15 pm – 3:15 pm Opportunities and Challenges with Agri-tourism as a Component of your DTC Marketing
Marketing/Public Relations Breakout Session
Hyatt Regency Ballroom C
1:15 pm – 3:15 pm Effective Water Management: New Tools, Strategies, and Practices
Grapegrowing Breakout Session
Hyatt Regency Ballroom E
1:15 pm – 3:15 pm Water Management
Joint Winemaking and Business & Operations Breakout Session
SCC – Room 204
1:15 pm – 3:15 pm The Intricacies of Bottling
Winemaking Technical Exhibits Tours
Start in SCC – Room 202
1:15 pm – 3:15 pm

 
Water Monitoring and Management
Grapegrowing Technical Exhibits Tours
Start in SCC – Room 202
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
Monitoreo y Manejo del Agua
Tour en Español de Viticultura
El tour empieza en el salón 202 del SCC
1:30 pm – 3:30 pm

Presentada en español
(Presented in Spanish)
La Complejidad del Embotellado
Tour en Español de Enología
El tour empieza en el salón 202 del SCC

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