General information

2021 Daily Schedule

As of January 25, 2021

Click on the links below to view detailed program information. Speakers will be listed in alphabetical order in the session detail.

This schedule will be updated with more details as available and is subject to change without notice. All sessions and events will be held on our Virtual Platform unless noted otherwise. The times below are PST.

Tuesday, January 26, 2021
Time Event  
8:00 am – 5:00 pm Exhibits Open
View Exhibitors
 
9:00 am – 10:45 am Wildfires and Smoke: Managing Uncertainty and Risk
General Session
 
11:00 am – Noon Tech That Pays: Proven Solutions to Run Your Business Across the Organization
Business/Operations Breakout Session
 
11:00 am – Noon Precision Management in Vineyards
Grapegrowing Breakout Session
 
11:00 am – Noon Successful Marketing and Communication; Virtual Programming is Now Part of a Successful Marketing Plan
Marketing/Public Relations Breakout Session
 
11:00 am – Noon Expressions of Pinot noir: Adapting to Vineyard Site Differences
Winemaking Breakout Session
 
1:00 pm – 1:45 pm Alcohol & Tobacco Tax and Trade Bureau – Regulatory Update
Business/Operations Breakout Session
 
1:00 pm – 1:45 pm Labor Outlook for 2021 and Beyond
Grapegrowing Breakout Session
 
1:00 pm – 1:45 pm Balancing Artistry and Automation in Challenging Times: The Role of Automation in Winemaking When the Cellar is Closed
Winemaking Breakout Session
 
Wednesday, January 27, 2021
Time Event  
8:00 am – 5:00 pm Exhibits Open
View Exhibitors
 
9:00 am – 11:00 am State of the Industry
General Session
 
1:00 pm – 2:15 pm

Presentada en español
(Presented in Spanish)
Lecciones de hoy para abordar mejor el futuro
Sesión general en español

Today’s Lessons to Better Approach the Future
General Session in Spanish
 
2:30 pm – 3:45 pm


Presentada en español
(Presented in Spanish)
Nuevas estrategias de procesamiento para los desafíos enológicos de mañana
Sesión de enología en español

New Processing Strategies for Tomorrow’s Winemaking Challenges
Winemaking Session in Spanish
 
2:30 pm – 4:00 pm


Presentada en español
(Presented in Spanish)
Mantener la calidad de la fruta en tiempos difíciles – Una revisión de prácticas de cultivo basada en los
últimos avances científicos y tecnológicos

Sesión de viticultura en español

Preserving Fruit Quality in Difficult Times – A Review of Winegrowing Practices Based on the Latest Knowledge and Technology
Grapegrowing Session in Spanish 
 
Thursday, January 28, 2021
Time Event  
8:00 am – 5:00 pm Exhibits Open
View Exhibitors
 
9:00 am – 10:30 am Strength in Diversity: Achieving Meaningful Change for Business Success in the Wine Industry
General Session
 
10:45 am – 11:45 am Global Market Shift: What it Means for You
Business/Operations Breakout Session
 
10:45 am – 11:45 am Winegrape Production During A Global Pandemic
Grapegrowing Breakout Session
 
10:45 am – 11:45 am Herstory: A Lesson in Leadership for the Wine Business
Marketing/Public Relations Breakout Session
 
10:45 am – 11:45 am Red Wine Color Demystified
Winemaking Breakout Session
 
1:00 pm – 2:15 pm Passing the Torch: Successful Succession or Exit Planning​
Business/Operations Breakout Session
 
1:00 pm – 2:15 pm The World is Changing but the Varietals We Grow Have Not. Are We Missing Out? (includes tasting)
Tasting Kits Available
Grapegrowing Breakout Session
 
1:00 pm – 2:15 pm Changing the Way We Sell Wine
Marketing/Public Relations Breakout Session
 
1:00 pm – 2:15 pm
 
Resiliency 2020: Learnings from the Dual Influences of COVID and Fire
Winemaking Breakout Session
 
Friday, January 29, 2021
Time Event  
8:00 am – 11:00 am Exhibits Open
View Exhibitors
 

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