December 20, 2018 – Unified Symposium eNews


Master Distiller, James Beard Foundation Finalist, to Present Keynote Address at the 2019 Unified Symposium

Lance Winters leaning on barrels St. George Spirits’ Master Distiller Lance Winters, a James Beard Foundation finalist, dedicated himself to the art and craft of distillation. He will be presenting the keynote address at the 25th Unified Wine & Grape Symposium’s luncheon on Tuesday, January 29, 2019, at the Sheraton Grand Hotel in Sacramento.

“The distilled beverage sector is heavily steeped in tradition, even more than in our own industry, and sometimes breaking with tradition can lead to successes. That’s one of the reasons the Unified’s Managing Committee chose Lance Winters to deliver this year’s address,” said Tom Collins, Unified Wine & Grape Program Development Committee chair.  “Lance’s dedication to quality sourcing and the distillation process, as well as his focus on understanding how aromas and flavors affect the products they produce, have won St. George numerous accolades. Lance has shown that he’s not afraid to make a better version of whatever they’re working on. Those attending the luncheon will hear a unique perspective on distillation and the creativity he’s known for.”

Lance worked as a nuclear engineer in the U.S. Navy and a brewer for five years before he realized that brewing beer was halfway to distilling whiskey. Armed with a bottle of homemade whiskey as his resume, Lance approached St. George Spirits in 1996 and has been with the distillery ever since. He has been the creative force behind St. George’s expanding portfolio and instrumental to its growth from a dedicated eau de vie distillery into one of the most prolific and innovative craft distilleries in the nation. Under Lance, St. George has launched many of the iconic spirits that the distillery is best known for today: St. George Single Malt Whiskey, St. George Absinthe Verte, St. George California Agricole Rum, the St. George gins (Botanivore Gin, Terroir Gin and Dry Rye Gin), the St. George vodkas (All Purpose Vodka, California Citrus Vodka and Green Chile Vodka), Baller Single Malt Whiskey and Bruto Americano. His work has been recognized by the James Beard Foundation as a finalist in 2018, and semifinalist in 2016 and 2017 for the category of Outstanding Wine, Beer or Spirits Professional.

Register today for the luncheon before seats are sold out. Separate registration fee required.


Unified Symposium Program At a Glance

The 2019 Unified Symposium offers three days of industry trends, cutting-edge information, 700 exhibitors, showcasing the latest products and services, and a chance to sip wines from several wine regions in the U.S. – all in one show!

Click here to download the 2019 Registration and Program Guide!

Here’s a look at what to expect for each day:

Eye Opening Tuesday

Wednesday: Wear Your Running Shoes!

  • General Session: State of the Industry with Jeff Bitter of Allied Grape Growers, Danny Brager of The Nielsen Company, Marissa Lange of LangeTwins Family Winery and Vineyards, and Glenn Proctor of The Ciatti Wine Company. Moderated by Mike Veseth of The Wine Economist.
  • Grapegrowing Sessions
  • Winemaking Sessions
  • Marketing & PR Sesions
    • NEW! Exhibit Hall Tour on new packaging innovations, customer management software, apps and digital media engagement tools
    • All hail to the queen of white grapes – Chardonnay!
  • Business & Operations
  • Regional Wine Tasting at the trade show floor (on all levels)

Technology Thursday

Register early and visit the Unified Symposium website regularly for program updates.


2019 Unified Symposium Sponsorship & Advertising Opportunities Available at Any Budget

With over 14,000 industry professionals who attend the Unified Wine & Grape Symposium, it’s one of the best opportunities to promote your company for any budget.

Banners and signs proclaim your presence. Print and online ads showcase your product. Sponsorship creates an immediate experience for attendees, and item-specific sponsorships increase your brand visibility.

  • Symposium Wine Glass Sponsor: Glasses provided by sponsor
  • Tote Bag Sponsor: $10,000
  • Hotel Key Cards: $6,000 SOLD
  • Lanyards Sponsor: $10,000 SOLD
  • Regional Wine Tasting Sponsor: $2,000
  • Keynote Speaker Table Sponsor: $1,500
  • Welcome Reception Hors d’oeuvres Sponsor: $3,500 TWO REMAINING 
  • Escalator Decals: $8,000 SOLD
  • WiFi Sponsor: $2,500 ONE REMAINING
  • Self-Registration Kiosks: $5,000
  • Steno Cap Sponsor (for all tasting sessions): $3,500

Click here to review the sponsorship and advertising options. You can also download a PDF of the Sponsorship and Advertising brochure by clicking here.

Deadline is Friday, December 28. Contact Jenny Devine at or (916) 379-8995 for more information.


Two New Hotels Added to Unified Room Block

We added two new hotels to our room block at discounted rates, Arden Star and Hawthorn Suites. Click here to be directed to our housing page details.

Please reserve your rooms soon as these will go quickly.

The discounted rates are based on availability or until housing closes on January 8, 2019.


Event Parking Location – Free!

City of Sacramento Parking logoUnified Symposium event parking is at the WX Parking Lot on W Street & 8th St. in Sacramento. This FREE parking location also includes a shuttle service on Wednesday and Thursday, January 30 & 31. Shuttles will run from the WX Parking Lot and the Sacramento Convention Center approximately every 20 minutes from 7 a.m. to 7 p.m. on both days. Click here for map and details.

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