The Unified Wine & Grape Symposium is the place to find
inspiration and innovative information to help you stay
competitive in the industry. And sometimes the Unified looks
beyond the industry and challenges its attendees with bold,
successful speakers. Such is the case with this year’s Keynote Luncheon.
It’s set to open the Unified on Tuesday, January 29, at the
Sheraton Grand Hotel. Attendees will have the opportunity to
hear from celebrated distiller,
Lance Winters from St. George Spirits, a James
Beard Foundation finalist who has dedicated himself to the art
and craft of distillation. Lance will discuss the creative
process within his organization and will give us the opportunity
to taste three unique distilled spirits from St. George
“The distilled beverage sector is heavily steeped in tradition,
even more than in our own industry, and sometimes breaking with
tradition can lead to successes. That’s one of the reasons Lance
Winters was chosen to deliver this year’s address,” said Tom
Collins, Unified Wine & Grape Program Development Committee
chair. “Lance’s dedication to quality sourcing and the
distillation process, as well as his focus on understanding how
aromas and flavors affect the products they produce, have won St.
George numerous accolades. Lance has shown that he’s not afraid
to make a better version of whatever they’re working on. Those
attending the luncheon will hear a unique perspective on
distillation and the creativity he’s known for.”
Register today while seats are still
available. Separate registration fee required.
Wednesday morning’s anticipated State of the Industry
will once again feature Mike Veseth of The Wine Economist as the
moderator, along with speakers Danny Brager of The Nielsen
Company, Glenn Proctor of Ciatti Wine Company, Jeff Bitter of
Allied Grape Growers, and Marissa Lange of LangeTwins Family
Winery and Vineyards. This standing room only session delivers
incredible value for attendees who want to understand the market
dynamics of the past year and are seeking insight into the market
trends that will define the year ahead.
Thursday’s general session will focus on technology and is also
moderated by Mike Veseth of The Wine Economist. Speakers for
Technology Thursday: From Drones to Chatbots; How the Wine
Industry Is Embracing Digitalization include Bob Coleman
of Treasury Wine Estates; Nick Dokoozlian of E. & J. Gallo
Winery; David S. Ebert of Purdue University; Nick Goldschmidt of
Goldschmidt Vineyards; Liz Mercer of WISE Academy; Miguel Pedroza
of California State University, Fresno; and Will Thomas of Ridge
Vineyards. This TED-style session will be fast paced and examine
how the digital world is influencing today’s decisions, how it
will impact the industry tomorrow and where the future will take
us. Developed for all Unified attendees, this session is
guaranteed to get you excited about the industry of tomorrow.
Thursday morning will also feature the Spanish-language
integrated session. This session,
The Wine Industry in the Age of Information, Automation and
Diversity in the Workplace, will discuss data
collection, data use systems and automation in both the vineyard
and in the winery. Two workshops in Spanish will follow the
integrated session and these will each include a tasting.
Speakers will also discuss the use of social media and digital
platforms for wine marketing, and how to promote and sustain
diversity in the workplace.
Unified Symposium event parking is at the WX Parking Lot
on W Street & 8th St. in Sacramento. This FREE parking
location also includes a shuttle service on Wednesday and
Thursday, January 30 & 31. Shuttles will run from the WX Parking
Lot and the Sacramento Convention Center approximately every 20
minutes from 7 a.m. to 7 p.m. on both days. Click here for map and details.
UW&GS Representation or Misrepresentation – Please Exercise
The Unified Wine & Grape Symposium (UW&GS) encourages you to
exercise caution for any solicitations for discounted hotel rates
or directory listings which often include advertising
solicitations. There are many show directories that target
attendees, sponsors and exhibitors from other shows including
ours. These solicitations are often mailed and appear to be from
the Unified Symposium, CAWG or ASEV and they are not.
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