January 22, 2020 – Unified Symposium eNews


Keynote Luncheon Offers Candid Talk by Jeff O’Neill & Valuable Networking

Register for the 2020 Unified Symposium’s keynote luncheon while seats are still available. This is one of the best opportunities to network with top industry professionals and hear from an industry leader about key marketplace insights and thoughts on industry trends.

This year, we are fortunate to hear from Jeff O’Neill, who has been featured in Wine Business Monthly’s as one of their 2018 Wine Industry Leaders. Mr. O’Neill is the CEO of O’Neill Vintners & Distillers, the 7th largest winery in California. He has led his company on a path of dramatic growth in the past six years, surpassing one million 9L cases sold in 2019, by entering the consumer branded business. His talk will explore the many challenges and opportunities facing the wine industry today, including consolidation, consumer trend shifts, increased competition and much more.

Register today!


2020 Unified Wine & Grape Symposium Highlights
Download the Registration & Program Guide Today

registration cover with big cupcake and bakerThe 2020 Unified Symposium is only days away! Here’s a quick preview of what to expect at this year’s show:

  • New space for outdoor exhibits of large equipment, more indoor exhibits and more sessions with a record number of speakers! Remember, we’ll be at Cal Expo located at 1600 Exposition Blvd., in Sacramento – just 5 miles from downtown Sacramento. For more information on how to get there, click here.
  • There will be ample parking for those driving in. Read the article below or click here for logistics, other transportation services and map location.
  • A wide array of food trucks will be on-site during lunch hours and a more limited number of trucks will be available throughout the day serving coffee and pastries.
  • There are more breakout sessions this year focused on regulations, grapegrowing, winemaking, business and operations, marketing and public relations and Spanish-only.
  • CEUs are offered for CCAs and DPRs.

The Unified Symposium was created with our attendees in mind. This year we are offering an extraordinarily wide range of sessions. We cover the waterfront with sessions featuring experienced thought leaders addressing strategic concepts and the future of our industry to other sessions focused on practical guidance on regulatory compliance. The Unified has a record-breaking 120 speakers who will share their perspectives, working knowledge and valuable time to address some of the most pressing issues the industry faces today.

The Keynote Luncheon featuring Jeff O’Neill on Tuesday, the State of the Industry on Wednesday and the general session on Thursday morning, A Rising Tide Lifts All Boats – Perspectives on Growing the Market for Wine though Brand Development, will provide attendees with the best industry knowledge critical for success. Have you seen who the speakers are for Thursday morning?

There’s a lot of information to take in. Everything you need to know for the 2020 Unified Symposium is on the website and in this 2020 Registration and Program Guide that is now available for download.

This guide can help you plan which sessions to attend and map out where the exhibitors’ booths you want to visit are located. There will be multiple buildings and an outdoor exhibit to explore. Since we are in a new location this year, planning ahead can save you time.

Click here to download the pdf


Event Parking – Cash Only!

Cal Expo is located at 1600 Exposition Blvd. Parking for the Unified Wine & Grape Symposium is located at Lots B and C for $10/day, CASH ONLY, with in-and-out privileges. For more information about shuttles and other transportation services, click here.

Select map for details.


So Many Choices! Up to 20 Food Trucks at Unified Symposium

The temporary move to Cal Expo has opened new opportunities to serve our attendees in different ways. Enjoy the convenience and variety of food trucks, which are available for hungry attendees Tuesday – Thursday from 8:00 am to 3:00 pm (coffee and pastries beginning at 8:00 am and lunch options begin at 10:30 am).

The food trucks will be located between Building C and the Pavilion. A covered tent with tables and chairs will be located nearby. Additionally, there are three lounge areas located in the exhibit halls: Building A/B, C and the Pavilion.

Concession stands will be open for snacks and meals as well.


Yokayo Wine Company: Presenting Sponsor of the Keynote Speaker Luncheon

logo Yokayo Wine Company was founded in 2007 by Bill Pauli, a pioneer of the wine industry in the North Coast. Bill saw a need for a high end custom crush facility to not just handle the fruit from his family farm, but also to serve wineries and growers around California looking for quality services. With this in mind, Bill and his four sons designed and built a winery which is the ultimate definition of flexibility, efficiency and performance.

For clients large and small, Yokayo provides custom winemaking, processing and storage. With a 3 million gallon tank capacity, Yokayo has the ability to meet the needs of any size winery. The winemaking team, led by David Rosenthal who has worked with the Pauli Family for 24 years, can take your specific protocols and make a wine for your exact needs.

For growers looking to custom crush their grapes, Yokayo is easy to deliver to, has an on premise full length truck scale, two 60 ton presses and the best crush crew in the business to receive your fruit, getting your trucks in and out fast. In 2019 Yokayo processed over 11,000 tons of fruit from all over California and we look forward to helping you with your next harvest.

If you are in need of wine to build your brand, or wishing to add another varietal to your wine list, Yokayo is your source. The Pauli Family owns and farms some of the best North Coast vineyards in Mendocino, Sonoma and Napa Counties and also purchases fruit from all across California to make wines with a variety of flavor and style profiles. In 2019 Yokayo processed and made wine from 16 varieties. They make rose wines and blush wines from varieties like Syrah, Pinot noir, Sangiovese and Barbera.

Looking for wine, grape processing or storage, give them a call to set up an in person meeting with a member of their team? They will provide the best of service and quality. Contact them today at 707-463-3366 or visit YokayoWineCo.com for more information.

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