January 25, 2013 – Unified Symposium eNews

“My Show Planner” Helps You Get the Most Out of the Unified Symposium

Are you interested in a particular speaker or product? Do you need an interactive map of the Sacramento Convention Center? Or perhaps there’s a group of sessions you don’t what to miss. If you answered yes, then turn to My Show Agenda Planner.

My Show Agenda Planner is like having your own personal assistant to help you get the most out of the three days during Unified Symposium.

By creating a free account, you can use the interactive floor plan to search for exhibitors, products and even sessions. You can turn searches into lists that can be saved and accessed later from a computer or on your smart phone. Plus you can add anything from appointments to parties that demand your attention during the entire week so you’ll have everything you need in one place.

Go to My Show Agenda Planner and explore all that the Unified Symposium has to offer. Use it before, during and after the Unified to maximize your show experience.

FYI – You may need to disable your pop-up blocker for it to appear on your screen.

The Perplexing Issue of Consumer Trends is the Topic of Thursday’s General Session

Whether it’s a movie pushing sales of one wine varietal to new heights or a rapper turning a generation onto wine, one never knows what consumers will be influenced by next. While staying with the familiar may seem to be the safe route, Thursday’s General Session, entitled “Consumer Trends Affecting Growers and Wineries,” will examine consumer research, buying trends at retail and in restaurants, and ways of tracking and communicating change to provide critical insights for growers and wineries as they respond to the marketplace.

This session will be moderated by Cynthia Lohr from J. Lohr Vineyards & Wines. Panel experts include Suzy Badaracco from Culinary Tides, Rebecca Bleibaum of the Tragon Corporation, Courtney Cochran of Hip Tastes Events, and Christian Miller of Wine Opinions.

Window Shopping for the Big Stuff

It’s not often that you can stand in one spot, turn in a complete circle, and see all the large equipment you could ever need in a single view.

The Unified Symposium trade show offers a unique opportunity with the industry’s most popular vendors bringing their big tools of the trade inside for your close examination.

Explore everything from huge harvesters and loaders, to barrels and bottling lines, all in one venue.

With over 650 booths and 23 large vineyard and winery machinery areas, your feet could get tired before you run out of products and services to see.

Missed the Online Registration Window? Come on Down!

If you didn’t get a chance to register for the Unified Symposium already, don’t let that stop you from attending. You can register onsite in the upstairs registration area either with a staff person or by using a computer kiosk.

Three-Day ASEV and CAWG member registration for all sessions and exhibits costs $499 and 1-Day registration for sessions and exhibits costs $399. Exhibits-Only registration costs $60, and Thursday’s Spanish Session Only registration costs $55 for ASEV/CAWG members or non-members. 

Click here to check out the program, plan your visit and then head to the Sacramento Convention Center. Don’t forget we also offer parking discounts and free shuttle buses.

QR Codes Connect Your Smart Phone to the Unified

During the three days at the Unified Symposium, keep your eyes open and your smart phone handy to tap into QR codes on signage around the Convention Center and at sessions. These QR codes are your way of quickly accessing the Unified Symposium mobile website and session surveys.

For example, the QR code to the left will take you to the Unified Symposium mobile site where you can also gain access to your “My Show Planner” files that were mentioned above. If you don’t already have a QR code reader you’ll need to download one for your smart phone to use this feature.

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