Dr. Bill Silver is the President of New Markets for CannaCraft
Inc., California’s largest producer of premium cannabis brands
including Care by Design, Absolute Xtracts, Gas, Loud and Clear &
Satori Chocolates. CannaCraft has been at the forefront of
industry innovation and advancement, setting the gold-standard
for legal and responsible cannabis businesses. Recently,
CannaCraft partnered with Lagunitas to bring HiFi Hops to market.
HiFi Hops has quickly become California’s best-selling sparkling
cannabis beverage and will soon be available across the
Prior to taking the helm at CannaCraft, Dr. Silver was the Dean of the School of Business and Economics at Sonoma State University, where he helped SSU become the educational catalyst for a collaborative thriving North Bay economy. Paving the way was SSU’s Wine Business Institute, which under Dr. Silver’s leadership became the premier global center for wine business education and research.
Dr. Silver is the co-author of the book, Way of Zing – A Guide to Aligning Work and Life. He holds a B.A. in Organizational Psychology from the University of Michigan and a Ph.D. in Business Administration from the University of Washington.