Paso Robles Wine Country Alliance, California
As Communications Director of the Paso Robles Wine Country Alliance, Chris leads the media and trade relations efforts of the Alliance. He works with local, regional, and national media and trade to support the organization’s mission of elevating the brand awareness of Paso Robles wines. His knowledge of the wine industry combined with more than 20 years of association management history, and destination marketing experience is a valued asset as an Alliance director. Christopher has been with the Alliance since January 2007. In this new world of virtual presentations, Chris created and hosts a weekly Zoom based experience that showcases personalities of the Paso Robles wine region. Called the Paso Wine Zoom Hangout, Chris ‘hangs out’ with winemakers, journalists, sommeliers, vineyard managers, and other industry professionals to talk about varying subjects in the wine world. These virtual experiences have become a popular medium for consumers to stay connected with the Paso Robles wine region.