Five Points Consulting, Georgia
Dale Stratton brings over 35 years of experience in the Beverage
Alcohol Industry to his role as an independent consultant. Dale
recently retired from Constellation Brands where he was the Vice
President, Commercial Insights working across their Beer, Wine,
and Spirits divisions. While at Constellation Brands he oversaw
consumer and shopper insights, consumer affairs, business
analytics, market research, category management initiatives and
the wine sensory program. Dale’s extensive work linking consumer
and shopper insights and market analysis with business objectives
and strategies enable him to translate insights into action.
Dale is currently involved in projects with Azur Associates, Emetry, Wine Market Council, and Wine & Spirits Wholesalers of America’s SipSource Report.
Prior to joining Constellation Brands in 2006, Dale spent 22 years working at E. & J. Gallo where he began his career. During his tenure, he covered a wide range of responsibilities that included distributor management, account management, strategic insights and Lean Six Sigma. Dale has a bachelor’s degree in Journalism with a concentration in Public Relations from Colorado State University and an Executive MBA from Tuck School of Business at Dartmouth College.