Greg Gonzalez is the Director of Central Coast Farming at Foley Family Farms. Greg grew up in Oregon, splitting time between Eugene and Junction City where he worked on his family’s 10-acre Filbert farm (hazelnuts). From an early age, he excelled at soccer and eventually earned dual scholarships (academic and sports) to Southwestern Oregon Community College where he earned his associates in Athletic Training and transferred to California State University, Monterey Bay to continue his colligate soccer career. In 2008, he earned his BA in Social and Behavioral Sciences, with emphasis on Geographic Information Systems, Minor – Earth Systems, Sciences, Technology, and Policy.

Greg continued his post colligate soccer career playing 2 seasons in the National Premier Soccer League and joined Scheid in 2009 as a harvest intern where he started implementing Geographic Information Systems (GIS), mapping vineyard properties. Eight months later, he was a offered a role fulltime as Ranch Supervisor handling Geographic Information Sciences & Technologies implementing precision farming systems aimed at increasing quality and efficiency. After spending 12 years with Scheid building streamlined agricultural technologies, advanced precision viticultural, and mechanization. Greg finished his tenure with Scheid as the Director of Vineyard Operations of their 4200-acre footprint in Monterey County.

In March of 2021 Greg accepted an opportunity to lead the farming operations in Santa Barbara County for Foley Family Farms, an associate company to Foley Family Wines moving his family into the Santa Ynez Valley. Greg now leads the farming teams of Firestone Vineyards, Lincourt, and the two Foley Estate vineyard holdings in the Santa Rita Hills AVA.

Aside from Foley Family Farms, Greg holds various board positions with California Association of Winegrape Growers, The Vineyard Team, Santa Barbara County Farm Bureau, and the Foundation Board of California State University, Monterey Bay. Greg has also achieved various professional certifications, Geographic Information Systems Professional (GISP), Certified Agricultural Irrigation Specialist (CAIS), and Lean Six Sigma Black-Belt.

Greg’s hobbies include playing and coaching soccer, carpentry, fantasy football, exercising, barbecuing, convertible wine tours in his 1965 GTO and spending time with his wife and his two young sons.