Profile

Hal Landvoigt
Precept Wine, Washington

While working as a baker in college, Hal Landvoigt’s fate was sealed when he was handed a glass of red wine at a party. More than 20 years later, Winemaker Hal Landvoigt is the driving spirit behind Precept Wine, traveling the Pacific Northwest and the world to source the finest grapes and cultivate uniquely unpretentious styles of wine.

Hal enjoys the latitude of picking exactly the right lots from each vintage for our partners and our core brands. He also revels in innovation, smart packaging and the science behind winemaking. He’s not afraid to push wine to new categories including kegs, Tetra Paks, splits, Bag-in-Box and most recently developing the huge success of canned wines for the House Wine line-up. He is also the mastermind behind the chocolate-flavored red wine sensation Chocolate Shop and Chocolate Cellars.

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