Profile

Heidi Scheid
Scheid Family Wines, California

Heidi is Executive Vice President of Scheid Family Wines. She joined the company in 1992 as Director of Planning and served as Vice President of Finance and Chief Financial Officer from 1997 to 2001. Since 2001, her executive role has encompassed many facets of the business, including sales and marketing for a wide-ranging portfolio of wines for the company. During her tenure, Heidi has helped expand Scheid’s vineyard holdings to 12 estate sites and taken the wines of the Scheid family to every state in the U.S. and 13 different countries. Heidi is an active and engaged member of the California wine industry. She has been a director of Wine Market Council since 1996 and is currently its Chairman. She was on the board of California Association of Winegrape Growers for nine years, serving as Chairman for two years.

Heidi earned an MBA in Finance from the Marshall School of Business at the University of Southern California. In her early years, she was with Ernst & Young in the valuation consulting practice and managed the very first California Pizza Kitchen in Beverly Hills.

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