Lynn Carpenter
Visit California

Lynn Carpenter is vice president of Marketing for Visit California. Lynn oversees all of Visit California’s marketing to create desire for the California experience, including advertising, cooperative promotions, digital and interactive, and content strategy. Lynn steers a marketing budget that has grown from $6 million in 2006 to $131 million today. Under her leadership, Visit California has marketed the state as a place of abundance and opportunity, inspiring millions of visitors each year.

Lynn has more than 20 years of professional marketing experience and extensive knowledge of online technology promotions and brand development. She began her career in the technology industry, serving as Vice President of Marketing at Netscape Communications and AOL Time Warner. She crossed the threshold into the travel industry as Executive Director of Marketing and Sales for Mammoth Mountain Resort.

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