Profile

Nicole Carter
Merry Edwards Winery, California

Nicole Carter, President of Merry Edwards Winery

With more than 20 years of marketing, winemaking and viticulture, sales, public relations, and export experience, Nicole is responsible for all of the operations at Merry Edwards Winery. Merry Edwards Winery, located in the Russian River Valley of Sonoma County, is considered a benchmark among Pinot Noir Producers.

Prior to the appointment at Merry Edwards, Nicole served as the Chief Marketing Officer and Director of Winemaking for Hess Family Wine Estates. She led brand strategy, oversaw all Direct-to-Consumer operations as well as winemaking teams across the portfolio in both California and Argentina.

Previously, she spent 18 years with Treasury Wine Estates in several global marketing and public relations roles overseeing luxury brands from Napa, Sonoma and Australia. She moved to the export division as Vice President of International Marketing and Sales for the California Portfolio in Asia where she also served as Global Brand Ambassador. Prior to the wine industry, Nicole spent 10 years in Washington, DC working in the public affairs sector practicing lobbying and public relations on behalf of several beverage alcohol companies.

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