20/20 Foresight – Wine’s Challenging Next Decade
Marketing/Public Relations Breakout Session
2020 marks the first year that the US wine sector is likely to deal with a market contraction since 1993. The reaction to this change is going to determine how well the wine sector recovers and adapts to the challenges faced in light of this market contraction. A number of key protagonists like Cannabis, Health, Lifestyle brands and Millennials offer insight into what wine needs to do in order to adapt to the new order. This session conveys wisdom from leading experts in these categories to look at how wine can cope with those challenges head-on in the coming decade.
