Session

20/20 Foresight – Wine’s Challenging Next Decade
Marketing/Public Relations Breakout Session

2020 marks the first year that the US wine sector is likely to deal with a market contraction since 1993. The reaction to this change is going to determine how well the wine sector recovers and adapts to the challenges faced in light of this market contraction. A number of key protagonists like Cannabis, Health, Lifestyle brands and Millennials offer insight into what wine needs to do in order to adapt to the new order. This session conveys wisdom from leading experts in these categories to look at how wine can cope with those challenges head-on in the coming decade.

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Moderator:

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Damien Wilson
Sonoma State University, California

Damien Wilson was appointed in August 2015 as the inaugural Hamel Family Chair of Wine Business Education with SSU’s Wine Business Institute. He joined the Wine Business Institute from Burgundy’s School of Wine and Spirits Business, after having established an almost decade-long European professorial career, following his initiation as an academic with the University of South Australia in 1999.

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Speakers:

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Juliana Colangelo
Colangelo & Partners Public Relations, California

Juliana Colangelo manages the West Coast office for Colangelo & Partners, a wine, spirits and food focused communications agency. She has been an integral member of the team since 2013 and has worked extensively throughout the company on media relations, client and team management and new business development.

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Rebecca Hopkins
A Balanced Glass, California

Rebecca Hopkins is an experienced wine communications strategist, speaker, moderator, host, and writer. With a 27-year career in the wine business in Australia and the US, in March 2018, founded and launched “A Balanced Glass” – on online platform providing education and resources to industry colleagues to help support and maintain health and wellbeing while working in the beverage alcohol industry.

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Bill Silver
CannaCraft, California

Dr. Bill Silver is the President of New Markets for CannaCraft Inc., California’s largest producer of premium cannabis brands including Care by Design, Absolute Xtracts, Gas, Loud and Clear & Satori Chocolates. CannaCraft has been at the forefront of industry innovation and advancement, setting the gold-standard for legal and responsible cannabis businesses. Recently, CannaCraft partnered with Lagunitas to bring HiFi Hops to market. HiFi Hops has quickly become California’s best-selling sparkling cannabis beverage and will soon be available across the country.

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