Advertising and Engaging Consumers in the Digital World – Best Practices for a DIY Guide
Marketing/Public Relations Breakout Session
Join us for a game-changing seminar that demystifies digital advertising. Our session focuses on practical tips and techniques to execute successful paid ad campaigns, master online tastings, engage and hire content creators, analyze valuable analytics, and make data-driven decisions that can propel your wine business to new heights and ensure a strong digital footprint.
There are so many ways to advertise digitally, from paid execution to engaging champions and content creators. Discover streamlined strategies for crafting compelling ads and finding creators to resonate with wine lovers and optimize your reach and brand awareness. Our panel brings together experts in this dynamic space, industry leaders who see the ROI and do the work in-house, and agencies who excel in supporting brand awareness campaigns across all digital platforms.
Lastly, gain a solid understanding of key metrics, conversion tracking, and ROI measurement. Learn how to analyze and interpret the data generated by your campaigns, empowering you to make informed decisions for future advertising efforts.
Justin Erb, O’neill Vintners & Distillers, California
Jim Caruso, Elevate, New York
Erik Graber, Cohley, New York
Andrew Groom, The Wine Group, California
James Nord, Fohr, New York