AI & The Toolkit
Marketing/Public Relations Breakout Session

Discover the transformative potential of AI in our interactive workshop and panel. Experts from within, and outside, the wine industry will demonstrate how AI can generate engaging and personalized wine descriptions and imagery, recommend wines based on specific consumer profiles, provide white glove customer service and predict upcoming market trends and more.

You will get a chance to interact directly with state-of-the-art AI tools, witnessing their capabilities and imagining their applications in your own marketing strategies. Do not miss this unique opportunity to learn, adapt, and lead in the exciting convergence of AI and wine marketing.

Ed Feuchuk, Tank Garage Winery, California

Mary-Frances Heck, Outside Magazine, Alabama
Justin Noland, Treasury Wine Estates, California
Ross Patrick, Academy of Art University, California
Dan Petroski, Massican Wines, California

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