Private labeling and/or control label offerings is another route to market which differs from the traditional route (winery à distributorà retailer). This approach provides a supplier with another option to bring their product to market while conforming to their desired third-party logistics partners who handle all of the necessary Import & Domestic logistics from cellar to retailer while also orchestrating the state distribution platform based on the retailer requirements. Panelists will provide their insight and intimate knowledge of this strategic approach from four important and unique perspectives – retailer, producer/winery, brand development and logistical execution

Moderator:
Bryan Foster, Turrentine Brokerage, California  

Speakers:
Karen Burkhart, Latitude Wines, Inc., California
Lisa Ehrlich, Lisa Ehrlich Consulting, California
Robert Trone, Total Wine, California
Doug Walker, Plata Wine Partners, California