Session

Back to Basics: A 75-Minute Communications Bootcamp
Marketing/Public Relations Breakout Session

Do you ever feel as though you are throwing lots of stuff at the wall and just seeing what sticks when it comes to PR and marketing? Do you sometimes hear media buzzwords and wonder how to keep up in a world of constantly changing communications tactics? You are not alone! Even seasoned pros need to get back to the basics from time to time.

In this session, we will break down the major types of communications, from paid, to owned, to earned media, and explore how these mediums can be used to tell the story of you, your wines, your winery, your grapes, or your brand. We will define key pillars of public relations, social media, and influencer marketing and learn from top pros who are effectively leveraging these marketing tools for their businesses.

We will explore topics like:

  • How and when to use wine influencers and how to ensure you are getting proper ROI when partnering with them.
  • What is PR and what does a smart public relations program look like.
  • How to build your social media strategy.
  • What are the rules and regulations surrounding the promotion of wine through media.
  • How to realistically track ROI on communications programs.

We will leverage case studies from a team of professionals in PR, marketing, social media, and influencer relations, to uncover best practices when it comes to creating powerful and effective PR and marketing programs that not only drive awareness, but sales.

*Session receives 1 CEU: Professional Development - Leadership Skills, Meeting Facilitation   

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Moderator:

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Devin Parr
Devin Parr & Associates, California

Devin Parr is a leading personality in the wine industry. She is the Founder and Managing Partner of Devin Parr & Associates, a PR, marketing, and content agency in the beverage, travel and tourism space. She holds her Wine and Spirit Education Trust (WSET) Diploma as well as a certification in wine expertise from the Apicius International School of Hospitality in Florence, Italy, and a B.A. in political science and economics from UC San Diego. In 2017, she was named one of Wine Enthusiast Magazine’s Top 40 Under 40 Tastemakers.

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Speakers:

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Noël Burgess
Wine Writer, California

Noël Burgess is an East Coaster living in Northern California wine country. His goal is to promote diversity and inclusion in wine, food, and travel with a focus on the places, the product, and most importantly, the people! Follow him on Instagram @mrnoelburgess and at noelburgess.com

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Juliana Colangelo
Colangelo & Partners, California

Juliana Colangelo is a Vice President at Colangelo & Partners, the leading wine and spirits communications agency in the U.S. Juliana joined Colangelo & Partners in 2013 with previous experience in events, hospitality, and nonprofit development.

During her tenure at C&P, Juliana has led the development of the California office, growing the agency’s domestic presence to a dedicated office of 15 people with representation of leading wine companies such as Jackson Family Wines, Far Niente Wine Estates, Charles Krug Winery, Foley Family Wines and more.

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Ed Feuchuk
Tank Garage Winery, California

Ed Feuchuk is a marketer and mistake-maker with over 15 years of experience building innovative DTC wine brands.

As the General Manager for Farm Collective Napa Valley, Ed has led creative, strategic, and technical initiatives for brands like Tank Garage Winery, James Cole Winery, Regusci Winery, and T-Vine Winery. With a passion for authentic experiences and renegade marketing, Ed and his work have been featured in the San Francisco Chronicle, the New York Times, Wine Spectator, and Playboy.

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Rebecca Hopkins
Hopkins Wine PR, California

Founder, Hopkins Wine PR

Rebecca Hopkins is an experienced wine communications strategist, speaker, moderator, host and writer. Raised in South Australia, and a graduate of wine business from the University of Adelaide, Rebecca spent 15 years in the Australian wine industry in sales, marketing, distribution and communication roles before relocating to San Francisco with Constellation Brands as the Vice President Public Relations and National Events in 2007.

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