Session

Changing the Way We Sell Wine
Marketing/Public Relations Breakout Session

2020 has dramatically accelerated changes that were already underway in the wine world – from DTC to hospitality to sales calls we have been forced to rethink the way we sell wine. After decades of the “tried and true” trade shows and tastings, driven largely by tradition and regulation, what will stay and what will go?  This panel will share insights on new avenues for reaching trade and consumers, adaptations to the current models that are here to stay and ideas for bringing wine sales into the modern era. We will focus on how to get the full use out of technology while maintaining the “high touch” relationships that set selling wine apart from other consumer goods

Moderator:
Honore Comfort, Wine Institute, California

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