Session

Content is King: How to Craft and Feature Stories that Stand Out
Marketing/Public Relations Breakout Session

With more and more consumers tuning out traditional marketing channels and tuning in to content delivered through mobile devices and social networks, experts proclaim that content is the future of marketing. This session will explain how content marketing is uniquely suited to connect consumers to a lifestyle product like wine, with every label having a wealth of information and stories to share. Experts will offer guidance and examples of how to craft relevant, valuable, and compelling content for your winery, vineyard, or brand, and how to adapt it to marketing platforms that make the most of your time and precious promotional dollars.

Moderator:
Steve Heimoff, Jackson Family Wines, California

Speakers:
Mark Gordon, Jackson Family Wines, California
Angela Pneuman, Wine Marketing Writing & Consultant, and Stanford University, California
Jennifer Porter, Paso Robles Wine Country Alliance, California

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