Session

Data Matters – It’s Not Your Size, It’s How You Use It
Marketing/Public Relations Breakout Session

All businesses, especially small businesses, need to pay attention to the trends and use data to drive strategic decisions. But what meaningful and affordable data is available to growers and wineries, and how can they draw insights to put to use in marketing and sales? The second of a two-part series on trends and data, this session explores how large and small wine organizations use data and metrics to improve the bottom line and will leave you inspired and equipped to do “data duty” to benefit your projects and organization.

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Moderator:

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Liz Thach
Sonoma State University, California

Dr. Liz Thach, MW (pronounced “tosh”) is a Wine, Food & Travel Journalist as well as a Wine Educator and Researcher. Her current position is Distinguished Professor of Wine and Management at Sonoma State University where she teaches in both the undergraduate and Wine MBA programs. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries.

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Speakers:

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Cathy Huyghe
Enolytics, Georgia

Cathy Huyghe is the co-founder and CEO of Enolytics LLC, which provides data-driven business intelligence to beverage alcohol companies around the world.

She is a journalist for Forbes (on wine) and Inc (on entrepreneurship), and author of the award-winning book, Hungry for Wine: Seeing the World through the Lens of a Wine Glass. In 2019, Enolytics was a finalist for the Born Digital Wine Awards in the Innovation category, and Huyghe was shortlisted as Columnist of the Year by the Louis Roederer International Wine Awards.

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Christian Miller
Full Glass Research, California

Christian Miller has worked in market research, brand and category management for over two decades. He is the proprietor of Full Glass Research, which provides economic and market research and analysis for food and beverage producers and marketers. A member of the original Wine Market Council Research Committee, he also helped launch and continues to advise the Wine Opinions national consumer and trade panels. Christian holds a B.A. in Economics from Franklin & Marshall College and an M.B.A. from Cornell University’s Johnson Graduate School of Management.

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Jennifer Jo Wiseman
E. & J. Gallo Winery, California

Jennifer Jo has spent over 30 years joyously listening to the signals of life and using that knowledge to innovate. Her experience spans diverse industries/companies (E&J Gallo Winery, The Gillette Company, Proctor and Gamble, Pepsi-Cola, consulting firms), and numerous disciplines across the entire supply chain (insights, brand and product development, quality control, consumer relations, ad claims, and technology development). No matter what the situation she believes that human empathy drives better business results!

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