Data Matters – It’s Not Your Size, It’s How You Use It
Marketing/Public Relations Breakout Session
All businesses, especially small businesses, need to pay attention to the trends and use data to drive strategic decisions. But what meaningful and affordable data is available to growers and wineries, and how can they draw insights to put to use in marketing and sales? The second of a two-part series on trends and data, this session explores how large and small wine organizations use data and metrics to improve the bottom line and will leave you inspired and equipped to do “data duty” to benefit your projects and organization.
Liz Thach, Sonoma State University, California
Cathy Huyghe, Enolytics, Georgia
Christian Miller, Full Glass Research, California
Jennifer Jo Wiseman, E. & J. Gallo Winery, California