Global Market Shift: What it Means for You
Business/Operations Breakout Session
The past year delivered profound disruptions to the global wine market: a pandemic induced recession, wine consumers unable to travel to wineries, market channels beset by business closures and failures, tariffs and wildfires. These events present fresh challenges and new opportunities for growers and wineries. This panel will discuss which features of the global wine landscape have been permanently altered and what industry operators must do to survive and thrive in the new normal.