Session

Herstory: A Lesson in Leadership for the Wine Business
Marketing/Public Relations Breakout Session

Herstory: A Lesson in Leadership for the Wine Business

Business leadership has evolved from the iconoclastic, authoritarian lead by fear model to a more transparent, consensus driven approach. What role have women played in shifting the narrative? Join this dynamic panel featuring women who have led by example and who are redefining the playbook on leadership. Case studies and cautionary tales will be shared.

*Applied For 1 Professional Development CCA CE Units

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Moderators:

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Leticia Chacón-Rodríguez
University of California, Davis

Leticia Chacón Rodríguez
lchaconr@ucdavis.edu

MS in Food Sciences (Enology emphasis), UC Davis.
BS in Chemical Engineering, Universidad Nacional Autonóma de México, Mexico City.

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Kimberly Noelle Charles
Charles Communication Associates, California

Kimberly Charles’ name is synonymous with wine marketing at its best level. Over her 30+ year career she has, through her creative marketing efforts helped brands such as Taittinger Champagne, Domaine Carneros, Conegliano Valdobbiadene Prosecco Superiore DOCG, Square One Organic Vodka, Cakebread Cellars, Wente Vineyards, the region of Lodi, E. & J. Gallo among many others attain a level of recognition and draw in the marketplace.

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Speakers:

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Mimi Casteel
Hope Well, Oregon

Mimi grew up on her family’s vineyard, Bethel Heights. Growing up working in the vineyard and winery, Mimi gained such an appreciation for the industry that she promptly left home after high school. Armed with a BA in History and Classics from Tulane University, Mimi spent the next year working in various National Forests across the west. Her adventures fueled her passion for studying botany, forestry, and ecology.

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Remi Cohen
Domaine Carneros, California

Remi Cohen joined Domaine Carneros as CEO in 2020, bringing with her twenty years of experience in all facets of the fine wine business, from vineyard management and winemaking to sales, marketing, and brand development. 

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Karen Ross
California Department of Food and Agriculture

KAREN ROSS was appointed Secretary of the California Department of Food and Agriculture on January 9, 2019 by Governor Gavin Newsom. In re-appointing Secretary Ross, Governor Newsom cited her unmatched leadership experience in agricultural issues nationally, internationally, and here in California, in areas including environmental stewardship, climate change adaptation, and trade. Secretary Ross was initially appointed by Governor Edmund G. Brown Jr. in 2011.

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