Session

How to Be Smart and Effective with Influencer Marketing
Marketing/Public Relations Breakout Session

This session will cover how influencers can make or break brands and businesses; why authentic influence it the most powerful; differentiating among influencers; five do’s and don’ts of influencer marketing; how to get started and three ways to get more from influencer marketing if you’re already engaged. 

Moderator:
Jennifer Leitman, Francis Ford Coppola Presents, California

Speakers:
Shashi Charles, Savory Spin, Georgia
Kim Harris, Collective Bias, California
Brie Strickland, Southwest Airlines, Texas

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