How to Be Smart and Effective with Influencer Marketing
Marketing/Public Relations Breakout Session

This session will cover how influencers can make or break brands and businesses; why authentic influence it the most powerful; differentiating among influencers; five do’s and don’ts of influencer marketing; how to get started and three ways to get more from influencer marketing if you’re already engaged. 

Jennifer Leitman, Francis Ford Coppola Presents, California

Shashi Charles, Savory Spin, Georgia
Kim Harris, Collective Bias, California
Brie Strickland, Southwest Airlines, Texas

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