Session

How to Survive the Wine Sales and Marketing Pressure Cooker
Marketing/Public Relations Breakout Session

Wineries small, large and in-between need to find their brand niche, develop marketing plans that move consumers and create sustainable demand, and grow profitability in a highly competitive environment.
Drawing on their unique experiences as brand guru, marketing and sales strategist and winemaker/everything, our panel will address the main “pain points” in developing and implementing sales and marketing programs and share case studies of successful approaches that produce results.

Moderator:
Nancy Light, Wine Institute, California

Speakers: 
Suzanne Groth, Groth Vineyard & Winery, California
Angela Slade, Pacific Highway Wines & Spirits, Washington, D.C.
Bill Smart, Lambert Bridge Winery, California

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