Session

How to Understand, Improve and Deepen Customer Relationships with Journey Mapping
Marketing/Public Relations Breakout Session

Journey mapping—visually depicting the customer experience from the first interaction with your brand through (hopefully) an ongoing relationship—is a powerful tool to understand and drive your business from a customer perspective. This how-to session will cover the basics of creating a customer journey map and using it to enhance the experience at each touchpoint in the customer journey. Map your way to fostering more relevant, creative and meaningful engagement with potential, first-time and long-time customers.

Moderator:
Jennifer Leitman, Francis Ford Coppola Presents, California

Speakers:
Gary Finnan, Juice Box Direct, California
Sandra Hess, DTC Wine Workshops, California
Bill Smart, Lambert Bridge, California

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