Identity Flexibility – A Look at Changing AVAs
Business & Operations Breakout Session

A look at the importance of AVA on a label and the impact changing an AVA has on brands. In a climate where sourcing is becoming more difficult due to acquisitions and decreasing availability coupled with rising prices, what is the impact on sourcing fruit from alternative AVAs?

John Gillespie, Wine Opinions, California

Adam Lapierre, Wine Access, California
Morgen McLaughlin, Willamette Valley Wineries Association, Oregon
Michelle Perry, Constellation Brands, California
Carol Reber, Duckhorn Wine Company, California

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