Session

Identity Flexibility – A Look at Changing AVAs
Business & Operations Breakout Session

A look at the importance of AVA on a label and the impact changing an AVA has on brands. In a climate where sourcing is becoming more difficult due to acquisitions and decreasing availability coupled with rising prices, what is the impact on sourcing fruit from alternative AVAs?

Moderator:
John Gillespie, Wine Opinions, California

Speakers:
Adam Lapierre, Wine Access, California
Morgen McLaughlin, Willamette Valley Wineries Association, Oregon
Michelle Perry, Constellation Brands, California
Carol Reber, Duckhorn Wine Company, California

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