Industry of Tomorrow
General Session

Welcome & Introductions

Tom Collins, Chair, UW&GS Program Development Committee

Industry of Tomorrow

Most wine industry professionals can identify the major trends of the day, but are you prepared for the trends that will affect your business ten years from now? Implementing strategic changes in your business, winery, or vineyard operations typically require time, money, and an exceptional commitment from management. This session will help you think more expansively about emerging trends in markets, technology, human resources, and winegrowing that will determine profit opportunities and threats to your business in 2026.

Rob McMillan, Silicon Valley Bank, California

Terry Bates, Cornell University, New York
Roger Boulton, University of California, Davis
Lulie Halstead, Wine Intelligence, England
Mark Holst, Cypress Semiconductor, California

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