Session

It’s Not Generational, It’s Attitudinal
Marketing/Public Relations Breakout Session

Wine has developed a reputation as being a Mom and Dad drink, and the concern is that new consumers prefer to drink anything else. By emphasizing wine’s timeless appeal by overwhelming competing consumer goods categories, we show how to attract customer attention by focusing on customizing the message for today’s savvy customer.

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Moderator:

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Liz Mercer
WISE Academy, California

Having grown up in the Napa Valley, Liz always knew it would be her forever home. She spent eight years in the mid west (Detroit), before coming home to roost. With a unique background having a degree in Finance & Business Management, and 20 years’ experience in Direct to Consumer Experience marketing, she approaches the multiple needs of the business balancing the business and guest needs. Her career includes time with Diageo and Pernod Ricard, followed by nearly six years with Gallo, and to a small family owned luxury brand.

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Speakers:

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Emilie Eliason
Crimson Wine Group, California

Emilie Eliason joined Crimson Wine Group in 2016 and is responsible for overseeing and providing strategic direction for the direct to consumer business. She also leads Crimson’s innovation efforts to bring new wines and experiences to life. Emilie was previously Vice President of Marketing at J Vineyards & Winery where she managed marketing, public relations and consumer sales. Emilie has fifteen years of extensive brand marketing and direct marketing experience from her roles at Gallo, Treasury Wine Estates, Diageo and Clorox.

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Réka Haros
Reframe Wine, Italy

Réka Haros is a Marketer who inherited together with her husband a small winery in Italy in 2002. Before that, she was marketing Danone yogurts in a saturated market and developing communications strategies and advertising at Leo Burnett CEE for P&G washing powders and tampons.

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Amy Hoopes
Wente Family Estates, California

Amy Hoopes is the President of Wente Vineyards, the longest, continuously operated family-owned winery in the country.

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