Lessons in Listening
Marketing/Public Relations Breakout Session
In leadership circles, the art of listening well is often cited as the key to true success. Perhaps a better way to market wines to a broader audience is to actively listen to what they want. Making wine more appealing, or simply moving it higher on the list of alcohol choices, should begin with finding out what consumers relate and connect to in terms of offerings.
In this session, we will hear from marketers and brands both within and outside the industry who have had success in this consumer-focused approach. We will dive into this topic of finding new or loyal audiences, making the product work for them, and asking exactly what an average wine consumer is looking for in wine.
*Session receives 1.5 CEUs: Professional Development - Interpersonal Skills, Conflict Resolution
