Session

Marketing Technologies: Apps and Services That Won’t Break the Bank
Marketing/Public Relations Breakout Session

A wealth of technologies are on the market today, promising to transform customer data into actionable information for wine marketers. New apps and digital services leverage point-of-sale data, demographics, buying trends, patterns of use/consumption of social media to help grow reach, segment customer communications, automate and augment marketing messages, and more. Are they within your budget? In this session, we’ll explore some of the solutions tech-savvy wineries are using, and the price points and ROI you can expect from each. You may be surprised how affordable innovation can be!

Moderator:
Erin Kirschenmann, Wine Business Monthly, California

Speakers:
Robert Breedlove, Alpha Omega Collective, California
Tanya Zumach, Argyle Winery, Oregon

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