Messaging Matters: Creating Authentic Wine Communications in a Crowded Marketplace
Marketing/Public Relations Breakout Session
In today’s enormously fast-paced and fragmented world, how do wineries create messaging “beyond the tech sheet” that incorporates vertical integration between Winegrowing, Marketing and Public Relations to effectively communicate their points of difference? Easier said than done!
This seminar features a host of experts from the industry, each providing their viewpoint on how to tease out and articulate your story to create a relevant and common language for your own staff as well as convey your winery’s points of difference to all industry channels. The seminar features panelists from public relations, the visual (infographic) side of communication, retail/restaurant and even the linguistic side of the wine business—a must-attend session not only for suppliers, but for anyone who communicates about wine.
Gilian Handelman, Jackson Family Wines, California
Kimberly Charles, Charles Communications, California
Luke Sykora, Wine & Spirits Magazine, California
Jim Knight, The Wine House, California
Kathryn LaTour, Cornell University, New York