New Processing Strategies for Tomorrow’s Winemaking Challenges
Winemaking Session in Spanish

(Presented in Spanish)

This session is based on attending the general session and one of the breakout sessions in enology or viticulture. A certificate of attendance will be available upon request.

Lowering production costs without compromising quality is a winemaker’s balancing act.  An economic downturn and the effects of working during a pandemic will only add pressure. In an industry with a long tradition, thinking outside of the box is not always easy, yet it may be the key to succeeding in 2021.

A panel of winemakers will share some of the latest winery optimizations, efficiencies, and the effects on winemaking derived from vineyard automation. And broader thinking, including new takes on new varietals, challenges, and how to get consumer acceptance.

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Juan Muñoz-Oca
Ste. Michelle Wine Estates, Washington

Juan Muñoz-Oca is Executive Vice President of Winemaking, Vineyards and Operations for Ste. Michelle Wine Estates, overseeing production at all of the company’s properties in Washington, Oregon and California.

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Victor Palencia
Palencia Wine Company, Washington

President/ Winemaker Palencia Wine CO & Monarcha Winery Personal Goals & Aspirations: I’m living a dream working in the world of wine, I hope to make a difference and impact this industry in a positive manner. Becoming a winemaker in the business was my child hood dream, owning a business in the industry was a humble wish upon a shooting star and now pursuing things further is exploring the galaxy. Let your dreams take flight! 


Juan Pablo “JP” Valot
Silvan Ridge Winery, Oregon

Husband/Father/Winemaker/Vineyard Manager/ Owner
Juan Pablo has worked for Silvan Ridge Winery for fifteen years and became the Head Winemaker in August 2012. In 2013, JP also became the Associate Winemaker for Elizabeth Chambers Cellar, Silvan Ridge’s sister winery locate in McMinnville, sharing winemaking responsibilities in both wineries. On August 1st, 2017, JP was promoted to Director of Winemaking for Silvan Ridge and Elizabeth Chambers Cellar until May 2018.

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