Session

Opportunities and Challenges with
Agri-tourism as a Component of your DTC Marketing

Marketing/Public Relations Breakout Session

As wine is naturally an agricultural product, developing a quality agri-tourism focus within your marketing programs can help you better develop your direct to consumer experience. This session will explore the value of developing a strong agri-tourism experience, provide you with some opportunities to carry your DTC marketing out even further, and provide you with a case study of success stories in the wine industry. Enjoy this session to be inspired, meet some new potential partners, and walk away with new tips and tricks to enhance your marketing plan with an agri-tourism focus.

Moderator:
Liz Thach, Sonoma State University, California

Speakers:
Rebecca Hopkins, Folio Fine Wine Partners, California
Dana Huber, Huber Winery, Indiana
Jessica LaBounty, Benziger Family Winery, California
John Martini, Anthony Road Wine Company, New York

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