Path to Market for Smaller Wineries beyond the Tasting Room
Business/Operations Breakout Session
With fewer personnel, limited resources and consolidated distribution channels; small wineries can face an uphill battle in getting to market and brand building. In this session, owner/winemakers and experts that successfully broke through beyond their small winery tasting rooms, will share their detailed approaches. We will explore strategies small wineries can adopt to maximize their sales potential: brand building, direct-to-consumer marketing, off-premises events, strategic use of distribution, direct-to-trade and third party providers.