Session

Quality Perceptions, Myths and Reality (includes tasting)
General Session in Spanish

(Presented in Spanish)

This session is based on attending an enology or viticulture workshop (9:00 am – 10:30 am) and two sessions in Spanish (10:45 am – 12:00 pm and 1:30 pm – 3:30 pm) You have to attend three sessions to receive a certificate. A certificate of attendance will be sent after the conference.

Wine quality has been approached from different points of view and can be challenging for the wine industry and the consumers. During this session our panel will discuss the various aspects of wine quality, the myths and the reality: how economics play an important role to provide high quality wines at affordable prices; from traditional winemaking to new winemaking techniques; from the yield on the vineyards and how this translates to the quality of the grapes/wines; and the sensory study of the wines linked to the vineyard and winemaking practices and the final consumers.

Moderator:
Leticia Chacón-Rodríguez, University of California, Davis

Speakers:
Leti Catoira-Rice, Jackson Family Wines, Oregon
Juan Muñoz-Oca,Columbia Crest Winery, Washington
Natalia Loscos, E. & J. Gallo Winery, California
Rodrigo Soto, Quintessa, California

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