Quality Perceptions, Myths and Reality (includes tasting)
General Session in Spanish

(Presented in Spanish)

This session is based on attending an enology or viticulture workshop (9:00 am – 10:30 am) and two sessions in Spanish (10:45 am – 12:00 pm and 1:30 pm – 3:30 pm) You have to attend three sessions to receive a certificate. A certificate of attendance will be sent after the conference.

Wine quality has been approached from different points of view and can be challenging for the wine industry and the consumers. During this session our panel will discuss the various aspects of wine quality, the myths and the reality: how economics play an important role to provide high quality wines at affordable prices; from traditional winemaking to new winemaking techniques; from the yield on the vineyards and how this translates to the quality of the grapes/wines; and the sensory study of the wines linked to the vineyard and winemaking practices and the final consumers.

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Leticia Chacón-Rodríguez
University of California, Davis

Leticia Chacon-Rodriguez is the winemaker and wine manager at the University of California, Davis (UCD) ) LEED Platinum-certified teaching and research winery for the Department of Viticulture & Enology. She has more than 20 years of experience in the wine production in California.

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Leti Catoira-Rice
Jackson Family Wines, Oregon

A native of Mendoza, Argentina, Leti had an early interest in wine and agriculture which led her to obtain a Bachelor of Science in Enology and Viticulture from Universidad Nacional de Cuyo in her home town. After beginning her career in the wine industry of Argentina, she broadened her experience by working in California and New Zealand, ultimately arriving in Oregon to pursue her true passion: growing premium quality Pinot noir and Chardonnay grapes.


Juan Muñoz-Oca
Columbia Crest Winery, Washington

Juan Muñoz-Oca is Executive Vice President of Winemaking, Vineyards and Operations for Ste. Michelle Wine Estates, overseeing production at all of the company’s properties in Washington, Oregon and California.


Natalia Loscos Lupini
E. & J. Gallo Winery, California

Natalia Loscos Lupini is currently an Analytical Research Scientist in the Chemistry Department at E. & J. Gallo Winery where her focus is the analysis of the aroma and flavor of grapes and wines. Natalia joined E. & J. Gallo Winery in 2010 as a Post-Doctoral Researcher after completing her PhD in Analytical Chemistry at the University of Zaragoza in Spain.


Rodrigo Soto
Quintessa, California

Born and raised in Chile, Rodrigo Soto has been involved in the food and wine industry nearly all his life. His interest in wine began with a summer job at the age of 14, and after growing intrigued, decided to
study agronomy in university.

Rodrigo wrote his thesis on organic farming, and upon graduating, spent the next ten years back and forth between California and
Chile, further expanding his knowledge in organics and biodynamics. Ultimately, Rodrigo brought these experiences to Benziger in the Russian River Valley where he learned to translate his biodynamic

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