Session

A Rising Tide Lifts All Boats – Perspectives on Growing the Market for Wine through Brand Development
General Session

Welcome & Introductions

Nichola Hall and Keith Striegler, Co-chairs, UW&GS Program Development Committee

This breakthrough session features wine and adult beverage industry leaders who have established track records and repeated successes in navigating the complex challenges of the fragmented adult beverage market. Learn their insights on mining for opportunities and their approaches to making wine the adult beverage of choice. Our panel will discuss diverse strategies for winning in the wine market’s evolving, competitive and fragmented playing field and keys to the building winning brands with an eye on financial and overall sustainability.

Whether you are a grapegrower, winemaker or are on the business and marketing side of the business, whether your wine brand or portfolio is location, varietal, style or label based, this highly focused session will provide valuable lessons that you can integrate into your business right away!

Moderators:
To be confirmed

Speakers:
Rick Tigner, Jackson Family Wines, California
Additional speakers to be confirmed

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