A Rising Tide Lifts All Boats – Perspectives on Growing the Market for Wine through Brand Development
Welcome & Introductions
Nichola Hall and Keith Striegler, Co-chairs, UW&GS Program Development Committee
This breakthrough session features wine and adult beverage
industry leaders who have established track records and repeated
successes in navigating the complex challenges of the fragmented
adult beverage market. Learn their insights on mining for
opportunities and their approaches to making wine the adult
beverage of choice. Our panel will discuss diverse strategies for
winning in the wine market’s evolving, competitive and fragmented
playing field and keys to the building winning brands with an eye
on financial and overall sustainability.
Whether you are a grapegrower, winemaker or are on the business and marketing side of the business, whether your wine brand or portfolio is location, varietal, style or label based, this highly focused session will provide valuable lessons that you can integrate into your business right away!
To be confirmed
Rick Tigner, Jackson Family Wines, California
Additional speakers to be confirmed