Session

A Rising Tide Lifts All Boats – Perspectives on Growing the Market for Wine through Brand Development
General Session

Welcome & Introductions

Nichola Hall and Keith Striegler, Co-chairs, UW&GS Program Development Committee

This breakthrough session features industry leaders who have established track records and repeated successes in navigating the complex challenges of the fragmented market. Learn their insights on mining for opportunities and their approaches to making wine the adult beverage of choice. Our panel will discuss diverse strategies for winning in the wine market’s evolving, competitive and fragmented playing field and keys to building winning brands with an eye on financial and overall sustainability.

Whether you are a grape grower, winemaker or are on the business and marketing side of the business, whether your wine brand or portfolio is location, varietal, style or label based; this highly focused session will provide valuable lessons that you can integrate into your business right away!

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Moderator:

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Remi Cohen
Lede Family Wines, California

Remi Cohen is the Chief Operating Officer of Lede Family Wines, encompassing Cliff Lede Vineyards in the Stags Leap District of Napa Valley and FEL Wines in the Anderson Valley. Remi directs the winemaking process from vineyard to bottle and is responsible for top quality, small-lot winemaking expressive of appellation and vineyard site. In addition, she oversees the sale of all wines through the hospitality experience and the wine club programs direct to consumer, and throughout the domestic and international markets.

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Speakers:

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Nicole Carter
Merry Edwards Winery, California

Nicole Carter, President of Merry Edwards Winery

With more than 20 years of marketing, winemaking and viticulture, sales, public relations, and export experience, Nicole is responsible for all of the operations at Merry Edwards Winery. Merry Edwards Winery, located in the Russian River Valley of Sonoma County, is considered a benchmark among Pinot Noir Producers.

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Jordan Kivelstadt
Free Flow Wines, California

Jordan co-founded Free Flow Wines in 2009 and lead the growth of the business for the first 10 years, and now serves on the Board. He has been a pioneer in alternative packaging in kegs, cans, and reusable glass. He co-founded EG Wine Co in 2016, one of the leading can-only wine brands. Jordan also founded his own bottle brand, Kivelstadt Cellars which is in 24 states, and manages his family’s organic 10-acre Sonoma County vineyard.

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Pat Roney
Vintage Wine Estates, California

Pat Roney, CEO/Founding Partner, Vintage Wine Estates

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Rick Tigner
Jackson Family Wines, California

As President and CEO, Rick Tigner provides strategic leadership and establishes long-range goals for Jackson Family Wines. Deeply steeped in the art and business of wine making, he has been with the company for more than 25 years.

He joined Jackson Family Wines in 1991, and rapidly advanced through its sales department. Rick became Executive Vice President in 2001 and was promoted to President in 2010. He was named Chief Executive Officer in 2015.

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