Session

State of the Industry
General Session

Welcome & Introductions

Kristen Barnhisel, President, American Society for Enology and Viticulture   

State of the Industry

The State of the Industry session provides a comprehensive look at every aspect of the wine industry, from what’s being planted to what’s selling. This 2½-hour session features highly regarded speakers and delivers incredible value for attendees who need to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.

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Moderator:

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Mike Veseth
The Wine Economist, Washington

Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter (WineEconomist.com) and author of more than a dozen books including Wine Wars (2011), Extreme Wine (2013), Money, Taste & Wine: It’s Complicated! (2015), and Around the World in Eighty Wines (2018). He is a sought-after speaker at wine industry meetings both in the United States and around the world.

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Speakers:

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Danny Brager
The Nielsen Company, California

Danny Brager is the Senior Vice President of Nielsen’s Beverage Alcohol Practice Area in the United States, supporting relationships with Nielsen’s Beer, Wine, and Spirits clients, as well as with key industry groups and the media. In this role, Danny and his team supports the differentiated needs of Nielsen’s Beverage Alcohol clients, and provides business information, analysis and insights, focusing on the U.S. retail environment and consumer/shopper – who they are, what and where they buy, and why.

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Jeff Bitter
Allied Grape Growers, California

Jeff Bitter is a life-long resident of California. Born into a family vineyard operation, Jeff has always had a passion for agriculture and specifically grape growing. Jeff is the President of Allied Grape Growers (AGG), a 500-member statewide grape growers cooperative marketing association. AGG markets nearly $100,000,000 worth of grapes annually to wineries, shippers, packers and dehydrators. In addition to managing AGG, Jeff is a fourth-generation grape grower on land he and his wife own and operate.

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Jean-Marie Cardebat
University of Bordeaux, France

Jean-Marie Cardebat is full professor of Economics at the University of Bordeaux, where he leads the LAREFI research center, and he is affiliate professor at INSEEC School of Business and Economics. He is a Member of the ISVV (Scientific Institute of Wine and Vineyard), of the AAWE (American Association of Wine Economists), and of the advisory board of the Journal of Wine Economics. He is now launching the European Association of Wine Economists. Jean-Marie Cardebat has written many articles and books dedicated to Wine Economics.

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Steve Fredricks
Turrentine Brokerage, California

Steve Fredricks joined Turrentine Brokerage in 1991 as a bulk wine broker. Over the years he has established himself as an expert in the sales of bulk wine and grapes, understanding market cycles, and building long term relationships. Steve is currently managing all Turrentine Brokerage operations and directly responsible for Turrentine’s international relationships and strategic alliances in France, Italy, Spain, Australia, Chile and Argentina.

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