Session

State of the Industry
General Session

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Welcome & Introductions

John Aguirre, President, California Association of Winegrape Growers (CAWG)

State of the Industry

The State of the Industry session provides a comprehensive look at every aspect of the wine industry, from what’s being planted to what’s selling. This 2-hour session features highly regarded speakers and delivers incredible value for attendees who need to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.

*Applied For 2 Professional Development CCA CE Units under micro- and macro-economic topics

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Moderator:

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Mike Veseth
The Wine Economist, Washington

Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter (WineEconomist.com) and author of more than a dozen books including Wine Wars (2011), Extreme Wine (2013), Money, Taste & Wine: It’s Complicated! (2015), and Around the World in Eighty Wines (2018). He is a sought-after speaker at wine industry meetings both in the United States and around the world.

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Speakers:

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Jeff Bitter
Allied Grape Growers, California

Jeff Bitter is a life-long resident of California. Born into a family vineyard operation, Jeff has always had a passion for agriculture and specifically grape growing. Jeff is the President of Allied Grape Growers (AGG), a 400+ member statewide grape growers cooperative marketing association. AGG markets nearly $100,000,000 worth of grapes annually to wineries, shippers, packers and dehydrators. In addition to managing AGG, Jeff is a fourth-generation grape grower on land he and his wife own and operate.

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Danny Brager
Brager Beverage Alcohol Consulting, California

Danny is the former Senior Vice President of Nielsen’s Beverage Alcohol Practice Area in the United States, where for close to 20 years he led teams that supported relationships with Nielsen’s many Beer, Wine, and Spirits clients, as well as with key industry groups and the media.  In that role, Danny succinctly provided data driven analysis and insights, focused on the U.S. retail environment and consumer/shopper – who they are, what they buy, and why – and what to expect looking ahead.

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Jon Moramarco
bw166 LLC, California

Jon is the managing partner of bw166 LLC, providing advisory services and data intelligence to the beverage alcohol industry. Jon is also a partner in and the editor of, The Gomberg Fredrikson Report. 
Jon began his career in the Wine industry at twelve years of age when his father decided he needed to develop a work ethic. The work included working weekends and summers in the vineyards where the typical schedule was 10 to 12 hours per day, 60 to 70 hours per week.

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Glenn Proctor
The Ciatti Company, California

My family immigrated to the Dry Creek Valley in 1889 and bought the Puccioni Ranch in 1904. The family has continuously farmed grapes on the property, and in the early 1920’s and 30’s operated Puccioni Winery. I am an owner of Puccioni Ranch and serve as the General Manager. I also started Puccioni Vineyards in 2002 – a small handcrafted Old Vine Zinfandel brand using the grapes from my family’s property. 

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