State of the Industry
General Session

Wednesday General Session Sponsor Wednesday General Session Sponsor
Wednesday General Session Sponsor


Welcome & Introductions

John Aguirre, President, California Association of Winegrape Growers (CAWG)

State of the Industry

The State of the Industry session provides a comprehensive look at every aspect of the wine industry, from what’s being planted to what’s selling. This 2-hour session features highly regarded speakers and delivers incredible value for attendees who need to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.

*Applied For 2 Professional Development CCA CE Units under micro- and macro-economic topics

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Mike Veseth
The Wine Economist, Washington

Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter ( and author of more than a dozen books including Wine Wars (2011), Around the World in Eighty Wines (2018) and Wine Wars II: The Global Battle for the Soup of Wine (2022). He is a sought-after speaker at wine industry meetings both in the United States and around the world.

Veseth’s writings on wine and globalization have been widely praised. Globaloney was selected as a Best Business Book of 2005. Wine Wars was named a Best Wine Book of 2011. The Wine Economist was named Best Wine Blog by Gourmand International in 2015. Money, Taste, and Wine: It’s Complicated received the 2016 Gourmand International award for Best Wine Writing.

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Jeff Bitter
Allied Grape Growers, California

Jeff Bitter is a life-long resident of California. Born into a family vineyard operation, Jeff has always had a passion for agriculture and specifically grape growing. Jeff is the President of Allied Grape Growers (AGG), a 500-member statewide grape growers cooperative marketing association. AGG markets approximately $100,000,000 worth of grapes annually to wineries, shippers, packers and dehydrators. In addition to managing AGG, Jeff is a fourth-generation California grape grower on land he and his wife own, and live on, in Madera County.


Danny Brager
Brager Beverage Alcohol Consulting, California

Danny Brager has a wealth of experience in the U.S. Beverage Alcohol industry, analyzing trends over many years. He formerly headed Nielsen’s Beverage Alcohol Practice Area in the U.S, leading teams that supported relationships with Nielsen’s clients as well as key industry groups and the media.

In his current consulting role, Danny provides data-driven analysis and insights to Beverage Alcohol companies seeking to translate information into fact-based insights in support of their goals. Each year, he presents at a large number of notable industry and company events, and is a frequent thought leader contributor to the media/press. His informed opinions are highly respected by the beverage alcohol industry.


Jon Moramarco
bw166 LLC, California

Jon is the managing partner of bw166 LLC, providing advisory services and data intelligence to the beverage alcohol industry. Jon is also a partner in and the editor of, The Gomberg Fredrikson Report. 
Jon began his career in the Wine industry at twelve years of age when his father decided he needed to develop a work ethic. The work included working weekends and summers in the vineyards where the typical schedule was 10 to 12 hours per day, 60 to 70 hours per week.


Glenn Proctor
The Ciatti Company, California

My family immigrated to the Dry Creek Valley in 1889 and bought the Puccioni Ranch in 1904. The family has continuously farmed grapes on the property, and in the early 1920’s and 30’s operated Puccioni Winery. I am an owner of Puccioni Ranch and serve as the General Manager. I also started Puccioni Vineyards in 2002 – a small handcrafted Old Vine Zinfandel brand using the grapes from my family’s property. 

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