State of the Industry
General Session

Wednesday General Session Sponsor Wednesday General Session Sponsor
Wednesday General Session Sponsor


Welcome & Introductions

John Aguirre, President, California Association of Winegrape Growers (CAWG)

State of the Industry

The State of the Industry session provides a comprehensive look at every aspect of the wine industry, from what’s being planted to what’s selling. This 2-hour session features highly regarded speakers and delivers incredible value for attendees who need to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.

*Applied For 2 Professional Development CCA CE Units under micro- and macro-economic topics

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Mike Veseth
The Wine Economist, Washington

Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter ( and author of more than a dozen books including Wine Wars (2011), Extreme Wine (2013), Money, Taste & Wine: It’s Complicated! (2015), and Around the World in Eighty Wines (2018). He is a sought-after speaker at wine industry meetings both in the United States and around the world.

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Jeff Bitter
Allied Grape Growers, California

Jeff Bitter is a life-long resident of California. Born into a family vineyard operation in Madera County, Jeff has always had a passion for agriculture and specifically grape growing. Jeff is the President of Allied Grape Growers (AGG), a 500-member grape grower’s cooperative marketing association. AGG sells nearly $100,000,000 worth of grapes annually to wineries, shippers, packers and dehydrators. In addition to managing AGG, Jeff is a fourth-generation winegrape grower and lives on his vineyard property in Madera County.


Danny Brager
Brager Beverage Alcohol Consulting, California

Danny Brager has a wealth of experience in the Beverage Alcohol industry, analyzing trends over many years. He formerly led Nielsen’s Beverage Alcohol Practice Area in the U.S, where he led teams that supported Nielsen’s clients as well as key industry groups and the media. In that role, Danny succinctly provided data driven analysis and insights, focused on the U.S. marketplace environment and consumer/shopper.


Jon Moramarco
bw166 LLC, California

Jon is the managing partner of bw166 LLC, providing advisory services and data intelligence to the beverage alcohol industry. Jon is also a partner in and the editor of, The Gomberg Fredrikson Report. 
Jon began his career in the Wine industry at twelve years of age when his father decided he needed to develop a work ethic. The work included working weekends and summers in the vineyards where the typical schedule was 10 to 12 hours per day, 60 to 70 hours per week.


Glenn Proctor
The Ciatti Company, California

My family immigrated to the Dry Creek Valley in 1889 and bought the Puccioni Ranch in 1904. The family has continuously farmed grapes on the property, and in the early 1920’s and 30’s operated Puccioni Winery. I am an owner of Puccioni Ranch and serve as the General Manager. I also started Puccioni Vineyards in 2002 – a small handcrafted Old Vine Zinfandel brand using the grapes from my family’s property. 

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