Session

State of the Industry
General Session

Welcome & Introductions

John Aguirre, President, California Association of Winegrape Growers

State of the Industry

The State of the Industry session provides a comprehensive look at every aspect of the wine industry, from what’s being planted to what’s selling. This 2½-hour session features highly regarded speakers and delivers incredible value for attendees who need to understand the market dynamics of the past year and are seeking insight into the market trends that will define the year ahead.

*Session receives 2.5 Hours of Certified Crop Adviser CEU’s for Global Supply and Demand Forecasts

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Moderator:

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Mike Veseth
The Wine Economist, Washington

Mike Veseth (pronounced VEE-seth) is editor of The Wine Economist newsletter (WineEconomist.com) and author of more than a dozen books including Wine Wars (2011), Around the World in Eighty Wines (2018) and Wine Wars II: The Global Battle for the Soup of Wine (2022). He is a sought-after speaker at wine industry meetings both in the United States and around the world.

Veseth’s writings on wine and globalization have been widely praised. Globaloney was selected as a Best Business Book of 2005. Wine Wars was named a Best Wine Book of 2011. The Wine Economist was named Best Wine Blog by Gourmand International in 2015. Money, Taste, and Wine: It’s Complicated received the 2016 Gourmand International award for Best Wine Writing.

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Speakers:

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Jeff Bitter
Allied Grape Growers, California

Jeff Bitter is a life-long resident of California. Born into a family vineyard operation, Jeff has always had a passion for agriculture and specifically grape growing. Jeff is the President of Allied Grape Growers (AGG), a 500-member statewide grape growers cooperative marketing association. AGG markets approximately $100,000,000 worth of grapes annually to wineries, shippers, packers and dehydrators. In addition to managing AGG, Jeff is a fourth-generation California grape grower on land he and his wife own, and live on, in Madera County.

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Danny Brager
Brager Beverage Alcohol Consulting, California

Danny Brager has a wealth of experience in the U.S. Beverage Alcohol industry, analyzing trends over many years. He formerly headed Nielsen’s Beverage Alcohol Practice Area in the U.S, leading teams that supported relationships with Nielsen’s clients as well as key industry groups and the media.

In his current consulting role, Danny provides data-driven analysis and insights to Beverage Alcohol companies seeking to translate information into fact-based insights in support of their goals. Each year, he presents at a large number of notable industry and company events, and is a frequent thought leader contributor to the media/press. His informed opinions are highly respected by the beverage alcohol industry.

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Steve Fredricks
Turrentine Brokerage, California

Steve Fredricks joined Turrentine Brokerage in 1991 as a bulk wine broker. Over the years he has established himself as an expert in the sales of bulk wine and grapes, understanding market cycles, and building long term relationships. Steve is currently managing all Turrentine Brokerage operations and directly responsible for Turrentine’s international relationships and strategic alliances in France, Italy, Spain, Australia, Chile and Argentina.

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Mario Zepponi
Zepponi & Company, California

Mario Zepponi, principal of Zepponi & Company, has extensive experience performing valuations and negotiating and structuring purchase, sale and lease transactions. He has served as a transaction advisor to several companies, including beverage alcohol brands, winery estates and parties seeking to create strategic alliances. Prior to forming Zepponi & Company, Mario practiced law as a corporate, real estate and food and beverage attorney.

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