Strategic Steps to Premium Pricing in Competitive Categories
General Session

Welcome & Introductions

Lise Asimont, Chair, UW&GS Program Development Committee

Standing out from the crowd in a price-competitive marketplace is a difficult task. It requires a concerted effort of out-of-the-box mind-set marketing strategies, ingenious brand positioning, and dedicated production to ensure your product is worth the hype. In this time of shifting consumer dynamics, having a quality product and the ability to relate this to your market is challenging. This session will give you the opportunity to converse with those who have succeeded in this journey, and gain insight into how these brands and leaders in crowded categories accomplished premium pricing and market recognition. Come learn and be inspired!  

Amy Hoopes, Wente Vineyards, California

Neal Gottlieb, Three Twins Ice Cream, California
TJ Moran, Feejays, California
David Phinney, Orin Swift, California

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