Strategies for Managing through Oversupply
Business/Operations Breakout Session

The current market environment is characterized by ample wine supply, which creates both challenges and opportunities for growers and vintners alike. This session will explore in detail the strategies growers and vintners can use to maximize their opportunities in today’s market and prepare for the next cycle of growth and profitability.


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Heidi Scheid
Scheid Family Wines, California

Heidi Scheid is Executive Vice President of Scheid Family Wines. She joined the company in 1992 as Director of Planning and served as Vice President of Finance and Chief Financial Officer from 1997 to 2001. Since 2001, her executive role has encompassed many facets of the business, including overseeing sales and marketing for a wide-ranging portfolio of wines for the company.

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Steve Dorfman
Ciatti Company, California

Steve Dorfman joined the Ciatti Company in 2007 after working with the Brown-Forman Corporation focusing on winemaking, grape and bulk wine procurement and production of the Fetzer Vineyards, Sonoma-Cutrer Vineyards and Bolla wine brands. During the 24 years at Brown-Forman Steve also worked with the mergers and acquisition team around the world doing joint ventures, acquisition and divestiture.


Matt Parker
Silverado Investment Management Co, California

Matt Parker, CEO of Silverado, is responsible for all investment and management activity for Silverado’s portfolio. Silverado is a division of Westchester Group Investment Management and manages approximately 20,000 acres of vineyards California, Washington and New Zealand. Silverado supplies premium wine grapes to more than 100 customers.


Nicolas Quillé
Crimson Wine Group, Oregon

Nicolas Quillé was born in Lyon, France, into a family with three generations working in the wine business.  Nicolas holds a master’s in oenology (Diplôme National d’Oenologie) from the University of Dijon in Burgundy, a postgraduate degree in sparkling winery management from the University of Reims in Champagne and an MBA from the University of Washington in Seattle.  Nicolas has worked for wineries in Burgundy, Provence, Champagne, the Rhône valley, the Douro valley, Oregon, Washington and California.


Jim Regusci
Regusci Winery, California

James A. Regusci (Jim) was born and raised a Napa Valley third-generation farmer. In 1986, at just 19 years old, Jim founded Regusci Vineyard Management (RVM). With just a white pick-up truck and a strong will, he built a farming company that today manages over 1,500 acres and custom farms an additional 1,300, as well as employs over 175 full-time employees. In the mid-1990s, Jim and his late father, Angelo Regusci, returned winemaking to their historical family property and bottled their first Regusci Winery Cabernet Sauvignon.


Kryss Speegle
O’Neill Vintners & Distillers, California

Kryss Speegle works in bulk wine and spirits sales at O’Neill Vintners & Distillers, the seventh largest winery in the U.S. and one of California’s leading suppliers of bulk and exclusive brands programs. She has held sales, winemaking and educational roles in the wine industry for nearly 20 years, joining O’Neill in 2011 as a lead winemaker.

Kryss has an M.S. in Food Science/Enology from U.C. Davis and a Diploma in Wines and Spirits from the Wine & Spirit Education Trust. She also teaches at the Napa Valley Wine Academy.

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