Session

Successful Marketing and Communication Strategies that Drive DTC and Off-Premise Sales
Marketing/Public Relations Breakout Session

 

Take a deeper look into companies that have implemented winning strategies to market and sell wine during this challenging year. Hear how wineries have creatively used technology to communicate and build relationships with consumers. Learn how embracing digital has both increased sales and developed long term customers. Learn how to build a following with email, social media and marketing to survive and thrive. With an entirely new sales landscape this webinar will educate and equip you with new tools to consider.

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Moderator:

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Christopher Taranto
Paso Robles Wine Country Alliance, California

As Communications Director of the Paso Robles Wine Country Alliance, Chris leads the media and trade relations efforts of the Alliance. He works with local, regional, and national media and trade to support the organization’s mission of elevating the brand awareness of Paso Robles wines. His knowledge of the wine industry combined with more than 20 years of association management history, and destination marketing experience is a valued asset as an Alliance director. Christopher has been with the Alliance since January 2007.

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Speakers:

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Kassidy Clark
ONX Wines, California

Kassidy Clark is the Director of Marketing for ONX Wines in Paso Robles, CA. While attending Cal Poly San Luis Obispo, she begun working as a tasting room associate for a few different wineries and fell in love with wine and the process of winemaking. She then went to intern for a well-recognized Central Coast marketing firm, where she learned her skill of marketing and communicating for wineries. She saw the opportunity for growth ONX Wines had and became passionate about being a part of that growth.

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Kat Stark
Wine.com, California

Kat Stark is the Director of Experiences at Wine.com, the nation’s leading online wine retailer. She began her career at William-Sonoma’s corporate headquarters where she was a prominent contributor to their DTC business for 8 years.

In 2012, she joined Wine.com to manage their Wine Gifts business. She left in 2016 to join the Travel Retail industry, where she was the Senior Director of Merchandising and Buying for Pacific Gateway (since acquired by Stellar Partners) and then returned to Wine.com in 2019 to create their Experiences program.

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Sarah Tracey
The Lush Life, New York

Sarah Tracey is a wine, food, and lifestyle expert based in New York City. A certified sommelier, she worked her way up from spit-bucket emptier at a local winery to Michelin-starred Wine Director in top NYC restaurants.

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