Tapping into Consumer Trends (& Why They Matter for Wine)
Marketing/Public Relations Breakout Session

This panel of experts has a global perspective on trends in wine, dining, hospitality and travel and will provide a roadmap to capitalizing on where we are heading as a culture. Offering insights on how to interpret and adapt the information to improve connections with consumers, wineries, growers and regions with limited time and budgets. Learn how to access and interpret these insights to inform decisions around sales and marketing and production. The next session, immediately following delves deeper into how to use data.

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Cathy Huyghe
Enolytics, Georgia

Cathy Huyghe is the co-founder and CEO of Enolytics LLC, which provides data-driven business intelligence to beverage alcohol companies around the world.

She is a journalist for Forbes (on wine) and Inc (on entrepreneurship), and author of the award-winning book, Hungry for Wine: Seeing the World through the Lens of a Wine Glass. In 2019, Enolytics was a finalist for the Born Digital Wine Awards in the Innovation category, and Huyghe was shortlisted as Columnist of the Year by the Louis Roederer International Wine Awards.

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Lynn Carpenter
Visit California

Lynn Carpenter is vice president of Marketing for Visit California. Lynn oversees all of Visit California’s marketing to create desire for the California experience, including advertising, cooperative promotions, digital and interactive, and content strategy. Lynn steers a marketing budget that has grown from $6 million in 2006 to $131 million today. Under her leadership, Visit California has marketed the state as a place of abundance and opportunity, inspiring millions of visitors each year.


Andrew Freeman
af&co, California

Named one of the Top 25 Most Extraordinary Minds in Sales & Marketing by Hospitality Sales & Marketing Association International, Andrew brings experience, passion and creativity to every endeavor.

Andrew grew up in New Jersey (exit 153A) performing in every community theater musical he could. After graduating in marketing, Andrew worked the ranks of legendary New York venues including: The Russian Tea Room, Windows on the World and the Rainbow Room.


Dale Stratton
Five Points Consulting, Georgia

Dale Stratton brings over 35 years of experience in the Beverage Alcohol Industry to his role as an independent consultant. Dale recently retired from Constellation Brands where he was the Vice President, Commercial Insights working across their Beer, Wine, and Spirits divisions. While at Constellation Brands he oversaw consumer and shopper insights, consumer affairs, business analytics, market research, category management initiatives and the wine sensory program.

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