Tapping into Consumer Trends (& Why They Matter for Wine)
Marketing/Public Relations Breakout Session
This panel of experts has a global perspective on trends in wine, dining, hospitality and travel and will provide a roadmap to capitalizing on where we are heading as a culture. Offering insights on how to interpret and adapt the information to improve connections with consumers, wineries, growers and regions with limited time and budgets. Learn how to access and interpret these insights to inform decisions around sales and marketing and production. The next session, immediately following delves deeper into how to use data.
Cathy Huyghe, Enolytics, Georgia
Steve Burns, Wine Market Council, California
Lynn Carpenter, Visit California
Andrew Freeman, AF&Co, California