Tech That Pays: Proven Solutions to Run Your Business Across the Organization
Business/Operations Breakout Session

Technological solutions are enhancing ROI in wine businesses large and small.  Our expert panelists will share their experiences with multiple tech solutions that deliver in the vineyard, the cellar, and supporting sales both in the winery and in distribution channels.

If you are contemplating an investment for your vineyard, winery, sales or marketing operations, listen to our panelists’ experiences and join the conversation as they share advice on assessing the business situations, specific costs and benefits of their tech investments, efficient implementation and the bottom line returns.

*Applied For 1 Professional Development CCA CE Units

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Ronald Du Preez
Sugarloaf Crush, California

A graduate of Stellenbosch University with a dual degree in viticulture and enology, I became involved while at university in clonal research at the school’s experimental farm, where I was responsible for crafting over 100 wines. Following graduation, I traveled to California to join Jordan Vineyards & Winery as a harvest intern. Over the next 12 years, I held positions of increasing responsibility at Jordan, ultimately becoming Associate Winemaker under founding winemaker Rob Davis.

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Shannon Donnell
Sonoma-Cutrer Vineyards, California

Although she was born and raised in Sonoma County, Shannon did not grow up in agricultural. It was not until her fourth year at UC Davis, while studying Genetics that she took the Introduction to Winemaking course, and discovered her passion for the wine industry, specifically the vineyards. A light went on, and she realized that rather than working inside for the rest of her life, she could still learn and apply her love of science, but work outdoors, and more importantly, have a career that allowed her to move back to her hometown.


Eric Gilliland
HOTALING & CO., California

Eric Gilliland currently serves as Vice President of Operations for HOTALING & CO., the San Francisco-based leading importer and distiller of artisanal spirits.


Towle Merritt
Towle Wine Company, California

Towle Merritt is General Manager at Towle Wine Company, which is a new custom wine and vineyard management company located, in the heart of the Sonoma-Napa wine growing regions.  Owned by the Bundschu family, Towle Wine Company combines a deep vineyard-driven premium approach to wine quality with a pragmatic, analytical and efficiency oriented approach to wine processing.   Bundschu Company has been creating quality wine and experiences since 1858.


Jason Moore
Modus Operandi Cellars, California

Jason is a self taught winemaker and digital marketer operating Modus Operandi Cellars for the last 18 years with a small 3 person team… all possible due to automated marketing and creative sales techniques.

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