Technology Thursday: From Drones to Chatbots; How the Wine Industry is Embracing Digitalization
General Session

Welcome & Introductions

Tom Collins, Chair, UW&GS Program Development Committee

Digital technology is revolutionizing the wine industry. Drones are assisting with our vineyard management decisions, sensors are impacting our winemaking and processing decisions, chatbots and digital somms are interacting with our consumers and predictive analysis is overhauling our business practices—we can’t ignore the exciting impact that technology is having on our industry. This TED style session will examine how the digital world is influencing todays decisions and how it will impact our industry tomorrow and where the future can take us. This session will be fast paced and has been developed for Unified attendees from all tracks. Join us as we examine this revolution and leave excited to meet your industry of tomorrow.

Tom Collins, Washington State University, Tri-Cities
Mike Veseth, The Wine Economist, Washington

Andrew Adams, Wines Vines Analytics, California
Bob Coleman, Treasury Wine Estates, California
Nick Dokoozlian, E. & J. Gallo Winery, California
David S. Ebert, Purdue University, Indiana
Nick Goldschmidt, Goldschmidt Vineyards, California
Benoît Lecat, California Polytechnic State University, San Luis Obispo
Paul Mabray,, California
Rodrigo Maturana, Fetzer Vineyards, California
Liz Mercer, WISE Academy, California
Miguel Pedroza, California State University, Fresno
Will Thomas, Ridge Vineyards, California
Damien Wilson, Sonoma State University, California

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