Three Biggest Technology Moves that Paid Off Big Time
Business/Operations Breakout Session

Regardless of market cycles, successful businesses continually challenge conventional thinking, test new ideas and invest in innovation. Each of our panelists will share their stories of three technology moves that paid off big. If you are contemplating an investment in a significant technological innovation for your vineyard, winery, sales or marketing operations, then you will want to hear the strategic considerations and analyses these professionals used to guide their organizations’ decision-making. Our panelists will share their advice on assessing the business situations, specific costs and benefits of their technology investments, efficient implementation and the bottom line returns to their businesses.

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Geni Whitehouse
Brotemarkle, Davis & Co LLP, California

Geni Whitehouse, CPA divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley, working with Mentor Plus to drive the accounting profession forward, and writing, speaking, and tweeting at

Her mission in life is to make boring subjects interesting and she is seldom at a loss for topics.

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Kristen Barnhisel
J. Lohr Vineyards & Wines, California

Acclaimed winemaker Kristen Barnhisel oversees all of J. Lohr’s white wines production; she brings two decades of viticulture and winemaking experience spanning three continents to her role. While studying abroad, Kristen became one of the first women and first Americans to work harvest for Ruffino in Italy. Kristen went on to earn a Master’s degree in Enology from UC Davis, while also working a number of coveted internships, including Warwick Wine Estate in South Africa, Opus One in Napa, and Long Vineyard, where she worked alongside her mentor and longtime family friend Zelma Long.


Remi Cohen
Lede Family Wines, California

Remi Cohen is the Chief Operating Officer of Lede Family Wines, encompassing Cliff Lede Vineyards in the Stags Leap District of Napa Valley and FEL Wines in the Anderson Valley. Remi directs the winemaking process from vineyard to bottle and is responsible for top quality, small-lot winemaking expressive of appellation and vineyard site. In addition, she oversees the sale of all wines through the hospitality experience and the wine club programs direct to consumer, and throughout the domestic and international markets.


Mari Wells Coyle
ONEHOPE, California

As the Director of Wine at ONEHOPE, Mari has played an integral part in developing wine education for the brand and its merit-based marketing platform, via ONEHOPE, which empowers entrepreneurs to make an impact while making an income. In her role at ONEHOPE, Mari also acts as winemaker and works with partners to create wines that customers enjoy.

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